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Situation
Profitability had eroded and competitors were gaining market share as end customers perceived little difference between them and our client.
Solution
A major company initiative was launched that changed the way customers did business with our client. A new business model was created that allowed customers to engage with the client the way they wanted to. Customers paid only for the services they used and had access to services they needed. We helped design the business strategy and executed a very successful tiered marketing campaign.
Results
This business model shift not only changed the way customers did business with the client, but had a profound effect on the industry. Company profitability and market share significantly improved, as did its standing with the financial analyst community. The client also realized significant savings as it was able to restructure to more efficiently service its customers.
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Other Case Studies
> Building Business With Customer
Understanding
> Rescuing A Brand To Build Equity
> Differentiating A Commoditized
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