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Situation
Offering a highly-commoditized service, this client lacked differentiation from its competitors.
Solution
Through research we identified and defined the true users of the client’s services, and developed a strategy for marketing to this unique set of consumers.
Results
This brand development effort squarely set the client apart from its competitors by creating an entire new market …which the client cornered. Client stores that were involved in this initiative performed significantly better than those that were not.
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> Building Business With Customer
Understanding
> Changing The Way Business Is
Done
> Rescuing A Brand To Build Equity
> Leveraging Partnerships To Drive
Sales
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