A well-known international company had never developed a brand strategy, and lacked processes for managing its brand identity.
We developed a global brand strategy, brand architecture and portfolio, graphic standards and a system for creating new names, logos, and for managing trademark licenses.
With a strong master brand, the company eliminated over one hundred of its own brand extensions that were competing for customer mindshare and eroding brand integrity. Guidelines were established so employees could properly communicate the company brand. Marketing program effectiveness increased, as did customer and partner satisfaction.
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> Building Business With Customer
> Changing The Way Business Is
> Differentiating A Commoditized
> Leveraging Partnerships To Drive